Ticking Minds Technology
USA
Case Study: Search Engine Optimization (SEO)
Overview
Ticking Minds is a leading Independent QA services organization that has about a decade’s experience in areas of performance testing, test automation (UI, Mobile, APIs), test data management and data migration.
They are a software testing company focused on the Quality Assurance. They are specialized in Automating testing processes – across UI, API, Mobile and web services.
Ticking Minds is an Indian company with a presence in USA and UK. Being a software company, they rely more on its established network to generate revenue with its high level complex services, which has a good LTV (Life-Time Value). Since the industry is ever evolving and competitive, Ticking Minds wants to increase their visibility swiftly.
The project for Martech Minds was to increase the search traffic and SEO ranking by 40% in USA. Our goal was to create a SEO strategy and make progressive efforts across their service related keywords by positioning them in first 5 pages in Google SERP.
Strategic Approach
Deliverables
To generate the organic business enquiries with which we have formulated a SEO strategy by increasing search traffic for their services
Objective: Ranking the website in 1st page of SERP results
Marketing Channels
Goals
Increasing website traffic to 2000 unique visitors every 3 months
Increasing the ranking by 10% every month
Increase in organic enquiries to 10% every 3 months
KPIs
- Increase in Website traffic by 50% every month
- Increase in Google SERP ranking by 20% every month
- Increase in service enquiries by 20% every month
Optimization
Challenges Faced
There are numerous challenges that arise when starting the Search Engine Optimization for the website to fulfill the objectives. They are listed below.
- Since it’s a new website and in a competitive industry. The competition for the keywords is relatively high in Google SERP
- Gaining the ranking quickly in Google SERP for their services has been challenge due to the domain authority, age of the website and the competition
- Initially, we have analysed on-page and off-page SEO of their competition and focused on the keywords with moderate competition which helps in the ranking
- In the first 3 months, there is only a slow progress in their ranking for some of the competitive keywords
Performance Analysis
Google Analytics
Results
Business Growth
After executing the strategy to increase the organic search traffic, the results were better than expected initially
